Best Business and Marketing Strategy

Judged by
Michael Harrison, Past Master, The Worshipful Company of Marketors

Sponsored by

Winner

Altrincham Grammar School for Boys
The Word

A case study of how to write a marketing/business strategy with objectives; USPs; positioning; strengths, aims and statistics.

Highly Commended

Ermysted’s Grammar School
The Reason

Two new sections introduced to increase sales; interesting use of QR code; posters, advertising; more direct selling; involving many groups. Our judge suggested that information on pricing would have helped the entry.

Highly Commended

Tarporley High School & Sixth Form College
Term

Good statement of rationale with solid fundraising. Our judge suggesting giving more detail on the use of social media next time.

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